Right here’s to extra sudden and pleasant crossovers sooner or later!
On the earth of promoting, the correct music could make or break a industrial. However who would have thought a six-year-old Ok-Pop track could be the chosen soundtrack for one of many world’s most iconic fast-food chains?
That’s proper, a greater than half a decade-old track is being utilized by the fast-food titan McDonald‘s as a part of their newest promotional marketing campaign with Monopoly. And the fortunate track is none aside from EXID’s “DDD.”
Launched on November 7 of 2017, when the woman group was nonetheless underneath Banana Tradition, “DDD” was the lead single for EXID’s mini-album Full Moon. Not solely did the track attain the quantity 9 spot on the Gaon Digital Chart (now referred to as Circle Chart), however it additionally captured the hearts of worldwide followers by securing #6 on Billboard’s US World Digital Songs. Now, years later, the infectious beat and catchy lyrics of “DDD” are being performed on TV screens throughout the globe, all because of McDonald’s and its commercials.
The monitor isn’t solely utilized in one, however in a whopping 4 totally different adverts which are additionally uploaded on their official YouTube channel.
Nevertheless, the preliminary use of the track within the industrial brought about some confusion amongst followers. Many mistook the monitor for the unique Missy Elliott pattern of “WTF” since “DDD” is thought to pattern it. However the distinctive Korean lyrics of the EXID hit, ringing out amidst scenes of quick meals and recreation items, left no room for doubt.
They are saying Deol deol deol so it is DDD
— RULA (@mywayhyelin) September 28, 2023
Social media platforms are buzzing with followers sharing their pleasure and disbelief. Viral tweets and quite a few posts reveal the widespread pleasure and satisfaction felt by the Ok-Pop group. The underlying sentiment is certainly one of happiness that the track is getting the popularity it deserves in any case these years.
EXID’s DDD is featured on a brand new McDonalds Canada advert. pic.twitter.com/JDlbtwgpXf
— Kpop Charts (@kchartsmaster) October 4, 2023
mcdonalds canada made an extended advert with ddd in it https://t.co/MpkJF5KySW pic.twitter.com/ISQf9yrJgr
— RULA (@mywayhyelin) October 4, 2023
Many followers are particularly hopeful that the members of EXID, significantly LE (also referred to as Elly), who performed a pivotal position in writing and producing “DDD,” obtain a worthy paycheck from the fast-food large.
they higher have been paid or at the least an exid blissful meal higher be within the works or else…..
— FUCK BBC LOONA ARE FREE. (@gobblepjm) September 28, 2023
This shocking union of a legendary Ok-Pop track and a world fast-food model showcases the universality and timeless attraction of music. It additionally underscores the attain and affect of Ok-Pop in at the moment’s world tradition. A track that was a sensation in South Korea and the U.S. just a few years in the past is now reconnecting with followers and discovering new listeners by means of a industrial.
And if there’s one factor we’ve realized, it’s that each Ok-Pop and McDonald’s have a knack for creating memorable moments. Right here’s to extra sudden and pleasant crossovers sooner or later!