“Color was some extent of competition as a daring, saturated, in-your-face color with out significant context or cause didn’t sit proper with any of us,” explains Beth Wilson. “[However] a spring day, because the wildflowers sprung within the fields surrounding Bard’s satellite tv for pc workplace within the Hebrides, finally revealed the model’s color: Wildflower Blue.”
This wealthy hue grew to become the spine of the brand new color palette, juxtaposing with the in any other case minimal identification. It has even been utilized to a customized, hand-drawn typeface that Warriors (in collaboration with Mitchell F Gillies) designed for Bard, making certain that each minor element has a hyperlink again to the observe’s historical past and roots.
The typeface in query is fittingly referred to as Bard Kind and it attracts inspiration from a spread of sources. Primarily, it’s impressed by Charles Rennie Waterproof coat, one in all Bard’s foremost purchasers, with the staff having been given the honour of extending Waterproof coat’s prototype home Windyhill in Kilmacolm, Scotland in 2017. Nevertheless, the typeface can also be influenced by medieval lettering, architectural drawings and the notion of “pushing creativity inside limitations” – the latter of which displays “how Bard approaches every venture inside its observe”.
“It was essential to have a base set of characters which was clear and purposeful, but additionally to attract lettering which was extra sculptural, poetic, obscure and creative to mirror Bard’s poetic imaginative and prescient,” says James of the typeface.
