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Taylor Swift
OG ‘1989’ Album Streams Skyrocket
… Following Rerecording
10/28/2023 12:35 AM PT
Taylor Swift‘s current rerelease of her “1989” album is a giant win — not only for the brand new stuff, however for the previous variations, too, which kinda defeats Taylor’s authentic function for rerecording!
In keeping with stats from Spotify and YouTube, the 2014 model of Taylor’s iconic album had over 15 MILLION streams after Friday’s launch of ‘Taylor’s Model.’ YouTube information particularly reveals 2.8 million streams on its platform alone — with a large majority replaying her music movies like “Clean House” and “Shake It Off.”
On Spotify, she’s racked up 12.5M streams for the previous album, regardless of the brand new music being out there … “Model” was the winner with over 2.5M, whereas “Clean House,” got here in a very shut second. Different large hits had been “Dangerous Blood” and “Wildest Goals.”
Amazon information reveals CD gross sales additionally went by the roof — loopy, we all know — along with her deluxe model promoting 271% greater than regular, whereas her conventional CD jumped up 189%.
That is not all when it comes to bodily media — vinyl information of her OG album skyrocketed 210% as nicely .. shifting its rank on the charts from 261 to 84.
These astronomical will increase may sound like nice information — however, keep in mind, Taylor’s solely rerecording her first 6 albums as a result of she wasn’t in a position to purchase the grasp recordings when Scooter Braun purchased her former label, Large Machine.
Now she has full possession of the rerecordings, however the unintended facet impact of the newest ‘Taylor’s Model’ is extra money within the pockets of her former label. Nonetheless, contemplating she simply achieved billionaire status, we do not assume Taylor’s shedding a lot sleep over it.
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