SM Leisure is taking an official leap ahead into the European market.
On November 16, SM Leisure introduced that they held a ceremony for the signing of a strategic settlement with the British manufacturing firm MOON&BACK (hereinafter known as M&B) at SM’s headquarters in Seoul. The settlement is important in that SM will formally start their full-scale improvement and funding in world music and artist IP (mental property rights).
From SM’s facet, CEO Jang Cheol Hyuk, CBO (Chief Enterprise Officer) Jang Yoon Joong, CAO (Chief A&R Officer) Lee Sung Soo, and Inventive Director Kangta attended the ceremony, whereas from M&B’s facet, a complete of 9 executives together with co-CEOs Nigel Corridor, Russ Lindsay, Daybreak Airey, and music director Ben Karter had been current.
M&B is a manufacturing firm specializing in tv actuality reveals headquartered in London, England. One of many three co-founders Nigel Corridor is a producer who labored on well-known British reveals equivalent to “The X Issue” and “Britain’s Bought Expertise.” M&B might be in control of casting members for the brand new boy group, and SM will present Okay-pop manufacturing know-how equivalent to music, music movies, and choreography.
M&B additionally plans to broadcast the manufacturing strategy of the brand new boy group in a six-part tv collection beginning within the second half of subsequent 12 months in varied nations together with Korea, the UK, and the US. Co-CEO Russ Lindsay remarked, “We’re assured that the mixture of SM’s artistic expertise and M&B’s seasoned expertise and curating expertise in world leisure will give delivery to a brand new TV collection that may enthuse music lovers all over the world.”
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