For sports activities followers, their workforce’s brand is greater than only a design, it’s a badge of identification. So when basketball workforce the LA Clippers determined they have been due a brand new look, the outcome needed to honour its legacy whereas nonetheless feeling contemporary. With a daring new brand and refined wordmark, the Clippers’ new look is a slamdunk with followers, bringing the workforce into a classy new sporting period.
The very best sports activities logos have followers on the coronary heart of design, and the Clippers brand is not any totally different, being formed by the voices of supporters. In comparison with the previous brand, the brand new look is a significant glow-up – concurrently fashionable and timeless with its placing symbolism.
The brand new Clippers brand includes a front-facing clipper ship in reference to its nautical identification, specializing in the idea of ahead momentum. The face-on shilouttete of the vessel creates a confrontational preventing angle whereas the broader compass-inspired design references the workforce’s revitalised focus and path. The clunky squared-off “C” of the earlier brand has been scrapped for a curved design that compliments the round badge emblem seen on the brand new equipment.
“Embracing our maritime roots in a contemporary design, we take inspiration from previous and future,” says the workforce within the official new look announcement. Consistent with their conventional colors, the up to date design options the identical blue and crimson theme with a brand new navy blue motif that feels elegant and elevated. The brand new look additionally includes a revision to the workforce’s wordmark, which has been sharpened and refined for a cleaner, much less cartoony look.
Picture 1 of 3
For extra iconic sports activities rebrands, take a look at Tiger Woods’ new brand which has an ingenious hidden design. For those who’re after extra trendy design, check out the NBA’s new LED court docket that needs to be seen to be believed.
