SKIN1004 Flagship Retailer / LMTLS

Textual content description offered by the architects. Situated within the vibrant coronary heart of Myeong-dong, Seoul, the skin1004 flagship retailer emerges as a particular presence in a saturated panorama of skincare boutiques. The essence of this differentiation lies in meticulous, inventive area design, serving because the cornerstone for shaping the model’s distinctive identification and resonance with the general public.  Because the pioneer of the primary offline flagship retailer in Myeongdong, skin1004 embraces the profound idea of “untouched nature,” liberating itself from the cliche of nature in inexperienced hues. As an alternative, it introduces a newly crafted panorama, bathed in wealthy brown and beige tones impressed by the pristine nature of Madagascar, surrounded by rocks, pebbles, and sand. The design goals to supply a definite expertise by mixing numerous landscapes inside the city surroundings. This intentional distinction with the bustling metropolis exterior creates a fascinating area, sparking curiosity and offering an intriguing escape for guests.

The façade of the flagship retailer boldly options an intense rock texture, a departure from the standard glass storefronts of Myeong-dong. The strategic integration of brass metallic within the entrance and home windows epitomizes Skin1004’s trendy model philosophy, reworking uncooked parts of untouched nature, symbolized by rocks, into beauty merchandise via superior know-how. The curved home windows, brass benches, and punctiliously curated landscaping contribute to the creation of a three-dimensional area, transcending a easy two-dimensional sample.

The primary ground serves as an exhibition area reflecting the model’s philosophy and identification, whereas the second ground accommodates a lounge and gross sales space for product testing and social occasions. These areas are intricately related via a void, housing a sculpture that seamlessly blends the idea of untouched nature with a contemporary aesthetic. Upon coming into the premises via the exterior rock façade, the first-floor inside simulates an natural strolling path, reinterpreting the idea of untouched nature within the heat brown tones paying homage to desert and rocky landscapes. Guests meander via reed landscapes, encounter swaying water waves, witness pure scenes on media partitions, and really feel the tough texture of rocks, providing an immersive expertise of navigating via the theme of “untouched nature.”

Upon climbing the reed forest-inspired staircase, guests encounter an area on the second ground the place they will straight expertise and buy beauty merchandise. The impactful rock sculpture from the primary ground stays visually putting via the void area. Ceiling-mounted illuminative lighting on the second ground, cascading onto the rock sculpture, maintains the delicate pure mild ambiance on each flooring, enhancing the general environment.