It’s the tip of the yr and Vevo has crunched the numbers to search out out which music movies and artists noticed the very best viewership on the platform.
After releasing a number of albums, touring the world with record-breaking numbers and launching a live performance movie, Taylor Swift was named Vevo’s “Most Watched Artist” in the US with practically 650 million views in 2023. In keeping with the music video community, through the “Eras Tour,” Swifties throughout the nation tuned in to view Swift’s content material on Vevo — this contains movies for “All Too Properly: The Brief Movie” (+333% carry in U.S. views), and “cardigan” (+150% carry in U.S. views), together with “Fifteen” (+171% carry in U.S. views).
Lil Child, who has topped Vevo’s U.S. artist charts for the previous three years, is the second most-watched artist within the U.S. for 2023, with nearly 612.7 million views. Following carefully behind are Karol G (577.9 U.S. views), Morgan Wallen (512 million U.S. views), and Drake (457.7 million U.S. views).
Karol additionally tops the “Most Watched Artist” international record for the third consecutive yr, gaining 4.7 billion international views in 2023. Fellow Colombian singer Shakira is available in second on Vevo’s international chart, with 3.2 billion international views in 2023. Worldwide, Karol and Shakira’s collaborative hit “TQG” is the “Most Watched Music Video” of 2023, with 880 million international views. Inside simply the primary two weeks of its debut, “TQG” additionally garnered 181.9 million international views, making it Vevo’s most-watched international premiere of 2023.
“We’re particularly excited to see these iconic girls artists, who repeatedly break information and launch cinematic artwork, take the highest three spots on our charts. Taylor has had an excellent yr, and related with audiences on so many ranges this yr,” stated JP Evangelista, senior vice chairman of content material, programming and advertising for Vevo. “ this yr’s charts, there are a lot of frequent components throughout the artistic of the highest movies – one thing we like to see at Vevo – from the usage of Easter eggs to messages of empowerment and symbolic choreography, as seen in music movies like ‘TQG’ and ‘Flowers’. We’re additionally seeing the expansion of Latin music globally, in addition to the facility of social media for music video discovery.”