Jackson County Broadcasting’s Complete Media will flip Traditional Hits 970 WATH/97.3 W247DR Athens OH to AC “Mix 97.3” on Monday, October 30 at 6am.
The flip will match WATH’s branding with that of sister 96.7 WKOV-FM Oak Hill/Chillicothe. The corporate purchased WATH/W247DR and 105.5 WXTQ Athens in December 2022 for $1.6 million. The corporate flipped WXTQ from Sizzling AC “Energy 105.5” to Traditional Rock “Pure Rock 105 XTQ” in Might.
WATH’s new format will focus with music from the Eighties although now whereas persevering with to characteristic its play-by-play of native highschool sports activities, Cincinnati Reds, Cincinnati Bengals, and Ohio State College soccer and basketball in addition to content material from CBS Information and Argi Broadcasting Community.
97.3 and 970 WATH, which has been serving the wants of Athens and surrounding counties since October of 1950, proclaims its rebranding to ‘MIX 97-3 FM AND 970 AM-WATH starting Monday-October 30, 2023 at 6:00 AM.
Over time, the station has been owned and operated by the Kovlan Household after which the Palmer Household. In November of 2022, WATH was bought by Jackson County Broadcasting, Inc (dba ‘Complete Media’) the place it has joined with different radio stations situated in Jackson, Oak Hill and Waverly to type a regional broadcasting pressure devoted to serving the pursuits, wants and requirements of the communities they serve all through Southeastern Ohio.
WATH and ‘Complete Media’ will proceed to be managed regionally and make use of individuals who dwell and work within the space.
Along with legacy programming like Cincinnati Reds Baseball, Cincinnati Bengals Soccer, Ohio State College Soccer and Basketball and native Excessive College Sports activities-the MIX 97-3 and 970 WATH will probably be pushed by a ‘hyper’ deal with occasions occurring in and across the neighborhood. We’ll present well timed information and climate bulletins in addition to entertaining and informative vignettes produced by way of CBS Information and the Agri Broadcasting Community.
Musically, we are going to entertain our audiences with a mix of music primarily from the 80’s, 90’s and right now.
