Christopher Polk
2023 Billboard Music Awards content material garnered greater than 293 million cross-platform views in its first 48 hours, dick clark productions introduced Wednesday (Nov. 22). The present, making its debut in a digital format, was the No. 1 social program throughout all of TV and streaming on Sunday and jumped 47% in year-over-year social engagements.
Billboard Music Awards content material was distributed through BBMAs and Billboard social channels, in addition to through Concord, Penske Media’s proprietary livestreaming platform, which syndicated BBMAs programming throughout websites together with Billboard, Selection, Deadline, The Hollywood Reporter, Rolling Stone, IndieWire and WWD.
The 2023 Billboard Music Awards was the No. 1 social program throughout all of TV and streaming on Nov. 19, in line with Social Content material Rankings. It additionally ranked No. 1 in whole interactions (Fb, Instagram, Twitter and YouTube); No. 1 in earned interactions (Cross-platform Key Opinion Chief + Natural Twitter) and No. 1 in whole video view counts (Fb, Twitter and YouTube).
The BBMAs noticed elevated social engagement on present day (up 47% yr over yr) and all through the length of the marketing campaign (up 43% yr over yr), in line with ListenFirst.
A variety of artists had top-performing on-demand clips.
KAROL G’s medley of “QLONA,” “Labios Mordidos” and “OJOS FERRARI” trended at No. 2 on YouTube on the day after the present and has greater than 56 million views on her Instagram up to now. The Colombian singer delivered a horny, soaking-wet efficiency along with her workforce of dancers on an immersive, water-filled stage, with choreography by Parris Goebel. She was surrounded by followers from Spotify’s Followers First program.
Morgan Wallen’s efficiency of “’98 Braves” has greater than 43 million views on the BBMAs’ Instagram to date. The nation celebrity carried out the tune on the Atlanta Braves’ present MLB residence subject, Truist Park.
Performances by Ok-pop stars Stray Children and NewJeans trended on YouTube on the day following the present at Nos. 8 and 9, respectively. Stray Children carried out “S-Class” and “LALALALA” from South Korea. Their efficiency on an elevated stage was augmented by pyrotechnics. NewJeans carried out “Tremendous Shy” and “OMG” as followers sang alongside.
Mariah Carey’s efficiency of “All I Need for Christmas Is You” additionally hit YouTube’s trending listing (No. 11). After dropping into the stage through a ski raise, the Queen of Christmas transported followers right into a winter wonderland that featured dancers on skates and backup singers together with her kids, Roc and Roe. The inventive was overseen by legendary choreographer Debbie Allen. This marked the primary time the vacation anthem was carried out on an awards present.
In line with information from Luminate, songs carried out on the 2023 Billboard Music Awards noticed a rise in whole on-demand streams on the day following the BBMAs (when in comparison with BBMAs day, Nov. 19). “One in a Million” by David Guetta and Bebe Rexha elevated by 47%. KAROL G’s “OJOS FERRARI” noticed a 38% spike. Wallen’s “’98 Braves” elevated by 20%.
Winners have been decided by year-end efficiency metrics on the Billboard charts, the music business’s final data-driven measure of success. The eligibility dates for this yr’s awards are aligned with Billboard’s year-end charts monitoring interval, which measures music consumption from the charts dated Nov. 19, 2022 by Oct. 21, 2023.
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